Shoutout LA Website

Rachel recently did an interview with Shoutout LA that’s up now on their website Shoutout LA.

Learn about the career change that lead to the birth of The Grapevine Agency, the importance of happiness, and how Rachel achieves a work/life balance.

Damsel In Dior

Lori and The Grapevine Agency were recently mentioned on the Damsel in Dior blog in a useful post titled “When & How To Hire For Your Small Business” and here’s a sample:

Once upon a time I somehow got on The Grapevine Newsletters where they blast out potential jobs to people. I was always drawn to their listings because they seemed to creative in nature, yet offered stable and “good” jobs in LA and NY. I knew needed help to find someone perfect for my own company, so I reached out to Grapevine. Read More

Beverly Hills Magazine

Lori recently did an interview with Beverly Hills Magazine that’s up now on their website.

In today’s world, modern empowered women are inspiring us to be bold and pursue our dreams. This beautiful woman has proven that with hard work, determination, and the right teammate, you can achieve anything you put your mind to, but the key is to always keep your heart in it. In other words, you’ve gotta love what you do!

Lori Zuker Briller co-founded the Grapevine Agency with Rachel Zaslansky Sheer in June 2005. She started her career in the entertainment industry after she graduated from the University of Wisconsin-Madison with a major in Radio, TV, and film. Read More

Beverly Hills Magazine

Rachel also recently did an interview with Beverly Hills Magazine that’s up now on their website.

Women that see what is lacking in their environment and take charge of the situation are invaluable. So is Rachel Zaslansky Sheer when she saw the problem executives go through to hire the appropriate assistants. And she decided to bridge the gap. 

Rachel Zaslansky Sheer graduated with a Bachelor of Science in Psychology with a major in Women’s Studies from the University of Maryland. To start her career, she had to relocate to Los Angeles, California. Read More

Shoutout LA Website

Lori recently did an interview with Shoutout LA that’s up now on their website Shoutout LA.

Get a glimpse into the origins of The Grapevine Agency, the risks involved in making a career change, and how Lori strives to make The Grapevine Agency stand out in a crowded field of competing agencies.

Mini Bloom Website

How to Interview a Caregiver w/ Rachel Sheer on the Mini Bloom website.

“An expert in interviewing and match-making, we caught up with the Brentwood-based mother of two to ask her to share her insider advice on how to find and hire the best nanny/caregiver for a family.”

Parenting Portal Podcast

How to Find a Great Nanny w/ Rachel Sheer on the Parenting Portal podcast.

Listen to the entire podcast episode using the following portals:

The Newsette

The Newsette’s mission to is bring more girl boss content to its readers, and to that end, they knew just who to talk to for their latest feature interview, our very own Grapevine team. Today, read how the co-owner of an entertainment celebrity staffing agency spends her workday.

Read to the full interview here.

Mama Said Podcast

Hiring the perfect nanny is no easy task as podcast hosts Jamie Lynn Sigler and Jenna Parris reveal when they sit down to interview our very own Rachel Zalansky Sheer. Rachel shares her vast experience in staffing nanny jobs, and offers a wealth of practical tips to simplify your search.

“Every job is so different. You want to make sure that the things they did in their last job are the things that relate to your job specifically. If they were working for someone with a high school kid, and you have a newborn, they were a nanny, but they’re not qualified for your job.”

The Washington Post

The days of executives prizing discretion over safety need to be over, said Rachel Zaslansky Sheer, co-founder of the Grapevine Agency, a staffing firm to the stars.

“If anything feels off, don’t do it,” Sheer said she tells job candidates. “Say something. It’s not worth it. Nothing is worth it.”

The Hollywood Reporter

15th Annual Women in Entertainment-Power 100

“BEST BACKUP: Hollywood mothers and celebrities sing praises for the Grapevine, and for good reason.”

The Hollywood Reporter

“Clearly, there’s a ton of cleaning that needs to be done, as well as management of the property and grounds.” explains Lori Zuker Briller, a partner in the Grapevine.

LA Times – West Magazine

“My biggest thrill”, she says, “comes when I look into a person’s eyes and realize I’ve discovered a brand-new star. I mean assistant star.”


As the founder of the Grapevine Agency, Rachel Zaslansky Sheer helps find personal assistants for lots of celebs.


“The busy actress and humanitarian, who already has one nanny on staff, has consulted with Los Angeles-based Grapevine Agency, which helps supply staff to Hollywood’s elite.”

Lori Zuker Briller, a partner at The Grapevine, tells OK!, “We never comment on our clients”

The Hollywood Reporter

“Everyone may wear khaki shorts, polo shirts and espadrilles as a household” according to The Grapevine’s Rachel Sheer

Elle – France

The Grapevine Agency is featured in Elle France.

Channel 7 Sunrise

“Star Secrets: Inside the world of celebrity assistants”

Rachel’s interview begins at 1:40.