THE GRAPEVINE AGENCY was founded by Rachel Zaslansky Sheer and Lori Zuker Briller in June 2005. With a background of over 10 years in the entertainment industry, both women saw an opportunity to utilize their collective network to place top talent with industry leaders across the board. Their referral-only business model keeps both Rachel and Lori motivated to scout and employ the best candidates for each role. The Grapevine Agency is best in class for your job-matching needs.



Rachel Zaslansky Sheer is co-owner and co-founder of The Grapevine Agency. Rachel specializes in permanent placement of executive & personal assistants, home staffing and house managers, utilizing the highest standards of recruiting.

Rachel’s extensive experience as a corporate recruiter and working with high profile clientele, has enabled her to make long lasting relationships with top-tier candidates and lead to well informed and successful matches. Her hands-on approach, coupled with her natural ability to network and create strong relationships within the entertainment industry is her secret to success over the last 18+ years.

Prior to founding The Grapevine Agency, Rachel was an Executive Assistant to Kevin Huvane, Managing Partner of Creative Artists Agency (CAA). Before joining Huvane’s team, Rachel assisted two talent agents in the Motion Picture Department of CAA. Rachel graduated from University of Maryland with a BS in Psychology and a concentration in Women’s Studies. Originally from Chappaqua, NY, Rachel relocated to Los Angeles in 1998 and currently lives in Brentwood with her husband and two children.

Fun Facts and interests:

While working at CAA, Rachel served as Producer for the first LA Show of Eve Ensler’s The Vagina Monologues at The Wiltern Theatre.

Rachel’s interests include hiking, traveling, exercising, cooking, interior design, and event planning.


Lori Zuker Briller is co-owner and co-founder of The Grapevine Agency.

Lori began her career working at CNN and shortly thereafter was presented with an opportunity to work in feature films at Turner Pictures under the Amy Pascal regime. Lori established a career as a development executive in the motion picture industry, working for distinguished companies including Alec Baldwin’s El Dorado Pictures as well as Will Smith’s Universal-based production company, Overbrook Entertainment, where she was a VP of Development.

Following Overbrook, Lori leveraged her extensive network and relationships to become a full-time recruiter in the entertainment industry. For four years, Lori was an associate with The Robinson Company, a leading entertainment executive search firm working with top-tier clients including MGM, Paramount Pictures, Creative Artists Agency (CAA), FOX Broadcasting Company and Brand Sense Marketing amongst many others. While at The Robinson Company, Lori launched their Assistant Division providing staffing services to a wide host of entertainment clients including Bruckheimer Films, The William Morris Agency, CAA, Nielsen Entertainment, as well as an extensive list of private clients seeking personal assistants and house managers in their homes.

Lori has great oversight and understanding of the dynamics of personal and corporate workplaces. Her integrity, high values, and standards provide a compass to sourcing and identifying the savviest and most capable candidates to satisfy the high expectations of our clients. Born and raised in New York City, Lori moved to Los Angeles after graduating from the University of Wisconsin-Madison with a BA in Radio, TV, and Film. She currently lives in Sherman Oaks with her husband and two daughters.

Fun Facts and interests:

Lori loves cooking, exercise, music, the beach and enjoys plenty of time on the weekends hosting and hanging out with family and friends.

Lori is a founding member of Step-Up, an organization that propels girls from under-resourced communities to fulfill their potential by empowering them to become confident, college-bound, career-focused, and ready to join the next generation of professional women.

Lori is currently an advisor and supporter of Adopt Together, a non-profit, crowd funding platform that bridges the gap for families who cannot afford adoption. She knows the journey to have children can be difficult. After adopting her daughter Addison and experiencing the joy that Addison brings to her life, she wanted to help others.


Ariana Williams is a true Los Angeles native, born and raised in the San Fernando Valley, where she lives today with her husband and two children. Ariana was born into a family of professional musicians and grew up in the entertainment community. Ariana has a BA in Child Psychology from Mount St Mary’s University and began her career working as a nanny for high profile families and transitioned to working in other capacities as family assistant, personal assistant and estate manager. Ariana has a unique perspective on what it takes to thrive in home staffing as she has experienced and understands, firsthand, what makes a truly great candidate and employee.


Sam Hrncir was born and raised in Los Angeles and continues to live there as recent graduate from Syracuse University. She graduated with a BS in Communication and a minor in fashion design. Sam manages our social media accounts as well as creates weekly engaging and informative content for our followers. She focuses on educating those about the job application process, how to manage work life, and showcasing how important the roles we hire are in our clients daily lives.


Julia Roper is a Los Angeles native, born and raised in the San Fernando Valley. Today she lives in Manhattan Beach with her husband and corgi. She was raised in family of musicians and grew up in the entertainment industry. Julia went to college in London and studied fashion at University of the Arts London. After returning to Los Angeles, she has worked in the fashion industry and has done personal assistant work for multiple high net worth clients. She brings a zest for connecting with people and loves to help candidates put their best foot forward for prospective clients.