THE GRAPEVINE AGENCY was founded by Rachel Zaslansky Sheer and Lori Zuker Briller in June 2005. With a background of over 10 years in the entertainment industry, both women saw an opportunity to utilize their collective network to place top talent with industry leaders across the board. Their referral-only business model keeps both Rachel and Lori motivated to scout and employ the best candidates for each role. The Grapevine Agency is best in class for your job-matching needs.



Rachel Zaslansky Sheer is co-owner and co-founder of The Grapevine Agency since 2005. Specializing in permanent placement of executive/personal assistants, home staffing and management, utilizing the highest standards of recruiting.

Rachel’s extensive experience as a corporate recruiter working with high profile clientele has enabled her to make long lasting relationships with top tier candidates which lead to well informed successful matches. Her hands-on approach coupled with her natural ability to network and create strong relationships within the entertainment industry is her secret to success over the last 15 years.

Prior to becoming a recruiter, Rachel was an Executive Assistant to Kevin Huvane, Managing Partner of Creative Artists Agency (CAA). Before joining Huvane’s team, Rachel worked for two Talent Agents in the Motion Picture Department of CAA. Rachel graduated from University of Maryland with a BS in Psychology and a concentration in Women’s Studies. Originally from Chappaqua, NY, Rachel relocated to Los Angeles in 1998. She lives in Brentwood with her husband and two children.

Fun Facts and interests:

While working at CAA, Rachel served as Producer for the first LA Show of Eve Ensler’s The Vagina Monologues at The Wiltern Theatre.

Rachel’s interests include hiking, traveling, exercising, cooking, interior design and event planning. When she’s not matching employers with employees she enjoys time with her family and friends.


Lori Zuker Briller co-founded The Grapevine Agency in June 2005.

She began her career working at CNN on their Entertainment show, and began her “film” career at Turner Pictures under the Amy Pascal regime. From there, she moved on as a Development Executive in the motion picture community, working for companies such as El Dorado Pictures with Alec Baldwin and then segueing to Overbrook Entertainment, as a VP of Development, for Will Smith’s Universal based production company.

After being with Overbrook for 3 years, Lori switched gears to become a full time Recruiter in the entertainment sector. For four years, Lori was an associate with The Robinson Company, a leading entertainment executive search firm working with clients such as MGM, Paramount Studios, Creative Artists Agency (CAA), FOX Broadcasting Company, Brand Sense Marketing, just to name a few. While at The Robinson Company, Lori implemented their assistant division catering to a wide host of entertainment clients such as Bruckheimer Films, The William Morris Agency, CAA, Nielsen Entertainment, as well as an array of clients looking for assistants in their homes.

Having worked in the entertainment business, and its peripheral partners, Lori has great oversight and understanding of the community. Her high value and standards allow her to find the savviest candidates that will satisfy the high expectations of our clients. Born and raised in New York City, Lori moved to Los Angeles after graduating from the University of Wisconsin-Madison with a major in Radio, TV and Film. She lives in Sherman Oaks with her husband and 2 daughters.

Fun Facts and interests:

Lori grew up in NYC, has 3 siblings whom she adores. She loves cooking, exercise, music, the beach and enjoys plenty of time on the weekends hanging out with family and friends.

She was also a founding member of Step Up, an organization that propels girls from under-resourced communities to fulfill their potential by empowering them to become confident, college-bound, career-focused and ready to join the next generation of professional women.

Lori is now working as a board member for Adopt Together, a non-profit, crowd funding platform that bridges the gap between families who want to adopt and the children who need loving homes. She knows the journey to have children can be hard. After adopting her daughter, Addison, and knowing what joy Addison brings to her life, she wanted to help others achieve their goals.

And lastly, what she loves as well is the work she and Rachel do at The Grapevine. Working with a wonderful partner to help people find their perfect match is pure bliss!


Ariana Williams is a Southern California native, and was raised in the San Fernando Valley where she lives today. She was born to two musicians and grew up in the entertainment world. She graduated from Mount St Mary’s University with a BA in Child Psychology. Ariana began her career in this industry working as a nanny for high profile families, and gradually transitioned to working other roles such as a family assistant, personal assistant and estate manager. Ariana has a unique perspective on what it takes to thrive in this industry as she has seen and experienced all of the ins and outs of what makes a great candidate and employee. She is now happily married with one child (and one more on the way!). Ariana is so excited to be a part of the Grapevine Team!


Chloe is our digital marketing consultant who has come on board to handle all things social media, content creation, website and email marketing. Her background is in brand partnerships, talent management and digital marketing for entertainment studios and celebrities. Chloe has a BA in Marketing from UNC-Chapel Hill, where she also played Division 1 lacrosse. She is originally from Newport, RI and has lived in Washington D.C. and Jackson Hole, but now considers herself a Marina del Rey local.


Toi Rogers is a Louisiana (southern) born, Los Angeles raised, valley girl and the newest member of the Grapevine team. Her professional career began in property management where she went from leasing luxury apartment homes to recruiting Property Managers, Leasing Agents, and various administrative staff for management companies. Toi transitioned to a career of Professional Project Management and has led an array of projects from IT system implementations to assessing, restructuring, and providing best practice guides for a long list of Fortune 500 companies in the Tech & Real Estate sectors. Toi brings a unique, corporate and technical approach to the Grapevine team yet welcomes this more intimate and personal relationship with it’s amazing clients and candidates.

On a personal level, Toi is a wife and mother of 2 who loves spending time with her family. Her children are working actors, so she is no stranger to the entertainment world. In her spare time while she’s not working to bring you the best of the best, she enjoys vacationing, party planning, hosting parties, coaching track, and playing spades with her family.

Toi is overjoyed to be a part of the Grapevine Gals and is excited to a top tier experience under the fearless leadership of Lori & Rachel!! She welcomes the opportunity to provide clients and candidates with 5 star service and long lasting relationships.