THE GRAPEVINE AGENCY was founded by Rachel Zaslansky Sheer and Lori Zuker Briller in June 2005. With a background of over 10 years in the entertainment industry, both women saw an opportunity to utilize their collective network to place top talent with industry leaders across the board. Their referral-only business model keeps both Rachel and Lori motivated to scout and employ the best candidates for each role. The Grapevine Agency is best in class for your job-matching needs.



Rachel Zaslansky Sheer is co-owner and co-founder of The Grapevine Agency since 2005. Specializing in permanent placement of executive/personal assistants, home staffing and management, utilizing the highest standards of recruiting.

Rachel’s extensive experience as a corporate recruiter working with high profile clientele has enabled her to make long lasting relationships with top tier candidates which lead to well informed successful matches. Her hands-on approach coupled with her natural ability to network and create strong relationships within the entertainment industry is her secret to success over the last 15 years.

Prior to becoming a recruiter, Rachel was an Executive Assistant to Kevin Huvane, Managing Partner of Creative Artists Agency (CAA). Before joining Huvane’s team, Rachel worked for two Talent Agents in the Motion Picture Department of CAA. Rachel graduated from University of Maryland with a BS in Psychology and a concentration in Women’s Studies. Originally from Chappaqua, NY, Rachel relocated to Los Angeles in 1998. She lives in Brentwood with her husband and two children.

Fun Facts and interests:

While working at CAA, Rachel served as Producer for the first LA Show of Eve Ensler’s The Vagina Monologues at The Wiltern Theatre.

Rachel’s interests include hiking, traveling, exercising, cooking, interior design and event planning. When she’s not matching employers with employees she enjoys time with her family and friends.


Lori Zuker Briller co-founded The Grapevine Agency in June 2005.

She began her career working at CNN on their Entertainment show, and began her “film” career at Turner Pictures under the Amy Pascal regime. From there, she moved on as a Development Executive in the motion picture community, working for companies such as El Dorado Pictures with Alec Baldwin and then segueing to Overbrook Entertainment, as a VP of Development, for Will Smith’s Universal based production company.

After being with Overbrook for 3 years, Lori switched gears to become a full time Recruiter in the entertainment sector. For four years, Lori was an associate with The Robinson Company, a leading entertainment executive search firm working with clients such as MGM, Paramount Studios, Creative Artists Agency (CAA), FOX Broadcasting Company, Brand Sense Marketing, just to name a few. While at The Robinson Company, Lori implemented their assistant division catering to a wide host of entertainment clients such as Bruckheimer Films, The William Morris Agency, CAA, Nielsen Entertainment, as well as an array of clients looking for assistants in their homes.

Having worked in the entertainment business, and its peripheral partners, Lori has great oversight and understanding of the community. Her high value and standards allow her to find the savviest candidates that will satisfy the high expectations of our clients. Born and raised in New York City, Lori moved to Los Angeles after graduating from the University of Wisconsin-Madison with a major in Radio, TV and Film. She lives in Sherman Oaks with her husband and 2 daughters.

Fun Facts and interests:

Lori grew up in NYC, has 3 siblings whom she adores. She loves cooking, exercise, music, the beach and enjoys plenty of time on the weekends hanging out with family and friends.

She was also a founding member of Step Up, an organization that propels girls from under-resourced communities to fulfill their potential by empowering them to become confident, college-bound, career-focused and ready to join the next generation of professional women.

Lori is now working as a board member for Adopt Together, a non-profit, crowd funding platform that bridges the gap between families who want to adopt and the children who need loving homes. She knows the journey to have children can be hard. After adopting her daughter, Addison, and knowing what joy Addison brings to her life, she wanted to help others achieve their goals.

And lastly, what she loves as well is the work she and Rachel do at The Grapevine. Working with a wonderful partner to help people find their perfect match is pure bliss!


Being here for you is our top priority. Whether it is in your home or your office, we know that really understanding your needs and goals is of utmost importance, when finding your perfect match. We are always accessible and here to make ourselves available at all times. We aim to make the transition as seamless as possible.

We have a vigorous screening process and every potential candidate will meet with one of The Grapevine Partners. We do not hire assistants to do our job! We know it seems ironic but we take a lot of pride in who we sign off on and who makes it into our candidate pool. Our process involves an in-depth meeting, reference checks and background checks which include; social security, criminal and driving records. We are known for our ability to provide quality candidates while not wasting our client’s time sending over sub-par candidates. No stone is left unturned when searching for your perfect match.

We are here to service you and ensure that your staffing experience is enjoyable, efficient and above all successful!


We are known for matching candidates up with their dream job! Let us help you find that career path you are trying to get on. We place people in jobs in the office as well as the household. Whether you are looking to assist someone in their business or home we are here to help guide you into that ideal role.

We know that finding the right position can be a trying process and our hope is to help introduce you to your next boss. At The Grapevine Agency, the applicant is just as important as the client. All applicants are treated with the same respect and individualized attention. Knowing what an applicant would like from their next position is the key element to finding the right job.

Allow us to help you with your next job search. We will manage all areas of the process by making introductions, scheduling your meetings, checking all references and negotiating all compensation and perks. We are here for you and we want to help!