Established in 2005, The Grapevine Agency was founded by Rachel Zaslansky Sheer and Lori Zuker Briller. With a combined background of 20+ years in the entertainment industry; the founding partners saw a unique opportunity to leverage their collective network to place top talent with industry leaders and families throughout California. To date, Lori and Rachel have since expanded the reach of the Grapevine Agency and have provided their services to discerning clients throughout the world. Their distinctive consultative approach is unique amongst staffing agencies, as they work with their clientele to maximize efficiencies and evaluate their needs as they scout and curate the best candidates for each role. The Grapevine Agency is best in class for your recruiting and staffing needs.



Rachel Zaslansky Sheer is co-owner and co-founder of The Grapevine Agency. Rachel specializes in permanent placement of executive & personal assistants, home staffing and house managers, utilizing the highest standards of recruiting.

Rachel’s extensive experience as a corporate recruiter and working with high profile clientele, has enabled her to make long lasting relationships with top-tier candidates and lead to well informed and successful matches. Her hands-on approach, coupled with her natural ability to network and create strong relationships within the entertainment industry is her secret to success over the last 18+ years.

Prior to founding The Grapevine Agency, Rachel was an Executive Assistant to Kevin Huvane, Managing Partner of Creative Artists Agency (CAA). Before joining Huvane’s team, Rachel assisted two talent agents in the Motion Picture Department of CAA. Rachel graduated from University of Maryland with a BS in Psychology and a concentration in Women’s Studies. Originally from Chappaqua, NY, Rachel relocated to Los Angeles in 1998 and currently lives in Brentwood with her husband and two children.

Fun Facts and interests:

While working at CAA, Rachel served as Producer for the first LA Show of Eve Ensler’s The Vagina Monologues at The Wiltern Theatre.

Rachel’s interests include hiking, traveling, exercising, cooking, interior design, and event planning.


Lori Zuker Briller is co-owner and co-founder of The Grapevine Agency.

Lori began her career working at CNN and shortly thereafter was presented with an opportunity to work in feature films at Turner Pictures under the Amy Pascal regime. Lori established a career as a development executive in the motion picture industry, working for distinguished companies including Alec Baldwin’s El Dorado Pictures as well as Will Smith’s Universal-based production company, Overbrook Entertainment, where she was a VP of Development.

Following Overbrook, Lori leveraged her extensive network and relationships to become a full-time recruiter in the entertainment industry. For four years, Lori was an associate with The Robinson Company, a leading entertainment executive search firm working with top-tier clients including MGM, Paramount Pictures, Creative Artists Agency (CAA), FOX Broadcasting Company and Brand Sense Marketing amongst many others. While at The Robinson Company, Lori launched their Assistant Division providing staffing services to a wide host of entertainment clients including Bruckheimer Films, The William Morris Agency, CAA, Nielsen Entertainment, as well as an extensive list of private clients seeking personal assistants and house managers in their homes.

Lori has great oversight and understanding of the dynamics of personal and corporate workplaces. Her integrity, high values, and standards provide a compass to sourcing and identifying the savviest and most capable candidates to satisfy the high expectations of our clients. Born and raised in New York City, Lori moved to Los Angeles after graduating from the University of Wisconsin-Madison with a BA in Radio, TV, and Film. She currently lives in Sherman Oaks with her husband and two daughters.

Fun Facts and interests:

Lori loves cooking, exercise, music, the beach and enjoys plenty of time on the weekends hosting and hanging out with family and friends.

Lori is a founding member of Step-Up, an organization that propels girls from under-resourced communities to fulfill their potential by empowering them to become confident, college-bound, career-focused, and ready to join the next generation of professional women.

Lori is currently an advisor and supporter of Adopt Together, a non-profit, crowd funding platform that bridges the gap for families who cannot afford adoption. She knows the journey to have children can be difficult. After adopting her daughter Addison and experiencing the joy that Addison brings to her life, she wanted to help others.


The Grapevine Agency is well-known as a best-in-class boutique staffing agency, offering the best in personal and corporate staffing services. Being here for you is our top priority. Whether it is in your home or your office, our consultative approach to recruiting and staffing enables us to understand your workplace, office dynamics and staffing needs when seeking the ideal candidate. We are easily accessible and always make ourselves available to our clients. We aim to make the hiring process and onboarding as effective, efficient, and effortless as possible.

We have a rigorous screening process, and each potential candidate will meet with one of The Grapevine Partners prior to being selected as part of our curated candidate pool. Our process includes an in-depth interview meeting, reference checks and extensive background checks which include credit, criminal and driving record. We are known for our ability to sourcing and recommending quality, well-suited and qualified candidates. No stone is left unturned when searching for your perfect hire.

We are here to service you and ensure that your staffing experience is enjoyable, efficient and above all successful. Guaranteed.


We are known as a premiere agency, providing the best opportunities for matching candidates with their dream job and pursuing the next steps in their career. Whether you are seeking a role in a corporate environment or private home, we are here to help guide you in understanding the opportunity, its responsibilities, and the dynamics of the staff or household. Our team is uniquely staffed to act as an agent to package and represent you to our discerning clientele.

We know that finding the right position can be a difficult, challenging, and overwhelming process and our goal is to match and place you in your next role, at the appropriate compensation and with room for growth. At The Grapevine Agency, the applicant is equally important as the client. All applicants are treated with the same respect and individualized attention.

Allow us to help you with your next job search. We will manage all areas of the process by making introductions, scheduling your meetings, checking all references, and negotiating compensation and benefits. We are here for you, and we want to help.